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Entertainment

Sell out, scan fast, and keep fans close.

From the on-sale to the encore, Wally secures every ticket, speeds every gate, and keeps fans engaged — all from Apple and Google Wallet, with no third-party app in between.

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Fraud-proof tickets
NFC credentials that can’t be cloned or scalped.
Faster gates
Tap-to-enter cuts lines dramatically.
Direct fan line
Message fans in-wallet, bypassing third parties.
Wallet pass
Wallet pass
Wallet pass
You’re in — section A
Tap to enter • NFC verified
Gate lines
Shorter
▲ with tap-to-enter
1-tap
gate entry
NFC
verified tickets
0
scalped inventory
Direct
fan messaging
Solutions for entertainment

The Wally lineup for entertainment.

Ticketing

Secure, fraud-proof tickets delivered to both wallets.

Explore ticketing

Access

Tiered, contactless entry for VIP, staff, and backstage.

Explore access

Loyalty

Fan loyalty and rewards that drive repeat attendance.

Explore loyalty
Built for entertainment

What plagues live events.

The challenge
Scalpers and bots grab tickets before real fans can.
With Wally
Identity-bound NFC tickets and rate-limited sales keep inventory with genuine fans.
The challenge
Counterfeit tickets cause chaos and chargebacks at the gate.
With Wally
Every ticket is NFC-verified and traceable to one attendee — no duplicates get in.
The challenge
Third-party apps own your relationship with fans.
With Wally
Wally lets you message fans directly in their wallet, so the relationship stays yours.
The Wally difference

Why venues and promoters pick Wally.

Secure the gate, own the fan relationship.

Transformative

A better fan experience

Frictionless entry and live updates make every event feel premium.

Reliable

Verified at the gate

NFC verification works fast and offline, even at peak crowds.

Meaningful

Own your audience

Reach fans directly with updates, offers, and surveys.

Adaptable

Any venue, any scale

From clubs to stadiums and touring festivals.

FAQ

Questions, answered.

Tickets can be identity-bound and transfer-locked, and issuance is rate-limited and auditable — keeping inventory with genuine fans and out of resale markets.

NFC tap-to-enter verifies in roughly a second and works offline, so gates keep moving even at peak crowds.

Yes. Push event updates, gate changes, and offers straight to each fan’s wallet pass — no third-party app required.

Absolutely. Wally scales from single shows to multi-day festivals and touring acts, with tiered access for VIP, staff, and backstage.

From the blog

Latest guides

Catering Loyalty Program: Every Event You Cater Is Full of Your Next Customers
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Catering Loyalty Program: Every Event You Cater Is Full of Your Next Customers

UAE gathering season is open — year-end parties, National Day, weddings, then Ramadan iftars — and most caterers win every one of those repeat orders from scratch. A catering loyalty program in Apple Wallet or Google Wallet puts dirham credit on every order, a Gold tier on corporate accounts, a QR by the dessert station that turns fifty guests into leads, and free lock-screen pushes timed to the booking calendar.

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Digital Season Pass: The UAE Attraction Season Opens in Weeks — Stop Starting From Zero
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Digital Season Pass: The UAE Attraction Season Opens in Weeks — Stop Starting From Zero

Every October, UAE attractions reopen to families who visited fifteen times last season — and buy them back through ads because the old pass was a PDF or an expired plastic card. A digital season pass in Apple Wallet and Google Wallet scans at the gate, shows its validity on the face of the pass, puts event nights on holders' lock screens for free, and turns day visitors into pass holders with one QR scan — set up before opening day.

Read article

Ready to secure the gate and own the fan?

Talk to our team about ticketing, access, and fan loyalty for your venue, festival, or tour.

Contact sales Book a demo