Last updated 7 October 2026

Apple Wallet

Your brand, in Apple Wallet.

Wally lets businesses design, issue and manage Apple Wallet passes — loyalty cards, event tickets, membership cards, coupons and access passes — that iPhone customers add in one tap and that update in real time. No app required.

Launch on Apple Wallet Apple Wallet API

iPhone & Apple Watch

Apple VAS NFC

No app required

Added to Apple Wallet

Loyalty card • 1,250 points

Pass updated

Live

▲ no re-download

1-tap

add to Apple Wallet

pass use cases supported

Live

push updates to saved passes

1 API

for Apple & Google Wallet

Why Apple Wallet

Reach iPhone customers on the lock screen.

Apple Wallet is built into every iPhone and syncs to Apple Watch. A pass there is always within reach — no app to download, no plastic to carry, no email to dig up.

Instant

One-tap add

Customers add your pass from a link, QR code, email, SMS or website button in a single tap.

Always current

Push updates

Wally re-signs and pushes the pass the moment points, stamps, seats or status change.

Contactless

Apple VAS NFC

Redeem loyalty, tickets and access with a tap on a VAS-certified NFC reader — or scan the barcode.

Engaging

Change messages

Show a lock-screen message when a pass updates, so customers notice new points or perks.

Supported passes

Every Apple Wallet pass your business needs.

Wally maps each use case to the right Apple Wallet pass style, so your passes look native on iPhone and Apple Watch.

Loyalty & stamp cards

Points, tiers and digital stamp cards that update after every purchase.

Store card

Event tickets

Barcode and NFC tickets with seat, gate and time details that change live.

Event ticket

Membership cards

Member cards showing tier, benefits and renewal date — revoked instantly if needed.

Generic pass

Access passes

Tap-to-enter credentials for offices, gyms, clubs and venues.

Generic pass + Apple VAS

Offers & coupons

Redeemable promotions that live in the wallet instead of an inbox.

Coupon

Digital business cards

Shareable contact cards with a QR code — create one free in under a minute.

Generic pass

How it works

Live on Apple Wallet in three steps.

Design your pass

Build your template in the Wally dashboard — logo, colours, strip image, fields and barcode or NFC. Wally generates the signed .pkpass for you.

Distribute the “Add to Apple Wallet” link

Share your pass link by QR code, email, SMS, your website or checkout. Wally issues a personal, signed pass for every customer.

Update, notify and measure

Push balance and status changes to saved passes through the dashboard or API, and track adds, removals and redemptions in real time.

apple-wallet-pass.sh

# Issue an Apple Wallet pass
curl https://api.wally.ae/v2/credentials \
  -H "Authorization: Bearer $WALLY_KEY" \
  -d '{'
    "template": "loyalty_card",
    "holder": "ada@acme.com",
    "fields": { "points": 1250 }
  '}'

# → returns a signed .pkpass “Add to Apple Wallet” link
{ "id": "cred_8Kp2",
  "apple_pass_url": "https://api.wally.ae/v2/passes/cred_8Kp2.pkpass" }

The problem we solve

Apple Wallet without the integration work.

The challenge

Building Apple Wallet passes yourself means a Pass Type ID, signing certificates that expire, .pkpass packaging, and a web service to register devices and push updates.

With Wally

Wally manages certificates, signing, device registration and push updates, so your team designs passes in a dashboard or issues them with one API call.

The challenge

Supporting iPhone and Android usually means two separate wallet projects, two designs and two sets of customer data.

With Wally

One Wally template issues both an Apple Wallet pass and a Google Wallet pass, with a single link that serves the right wallet on every device.

Capabilities

Built for the full Apple Wallet pass lifecycle.

Issue & add

A pass on the iPhone in seconds

Every customer gets a personal, signed Apple Wallet pass — added from any channel you already use, and synced to their Apple Watch.

Official “Add to Apple Wallet” badge
QR code, email, SMS and web distribution
Bulk issuance for existing customer lists

9:415G

Apple Wallet

Pass added

Welcome to Rewards, Ada

Update & redeem

Passes that stay in sync

Wally keeps saved passes current and makes redemption contactless, with every event flowing back to your systems.

Push updates for points, tier and tickets
Apple VAS NFC and barcode redemption
Webhooks and analytics for adds and removals

Keep exploring

Apple Wallet across your business

Developers

One REST API, SDKs and webhooks for Apple Wallet (PKPass) and Google Wallet passes.

Read the API overview

Apple VAS readers

Apple VAS certified NFC readers for tap-to-redeem at the counter or gate.

Shop NFC readers

Wallet geofencing

Location-aware passes that bring customers back when they are nearby.

Explore geofencing

FAQ

Apple Wallet questions, answered.

Wally issues Apple Wallet store cards for loyalty and stamp programmes, event tickets, coupons, and generic passes for membership cards, access passes and digital business cards. Every pass is a signed .pkpass created from your Wally template.

No. Customers tap “Add to Apple Wallet” from a link, QR code, email, SMS or your website, and the pass is saved straight into Apple Wallet on their iPhone. It also appears on a paired Apple Watch.

Yes. When a points balance, stamp count, seat, tier or expiry date changes, Wally re-signs the pass and sends an update through Apple’s push notification service. The saved pass refreshes automatically and can show a change message on the lock screen.

Yes. Wally passes can be NFC-enabled with Apple Value Added Services (VAS), so customers redeem by holding their iPhone or Apple Watch to a VAS-certified reader. Our store stocks certified readers, including the VTAP100 PRO range.

No. Wally manages the Pass Type ID, signing certificates and certificate renewals, so you can launch Apple Wallet passes without generating or rotating certificates yourself.

The same Wally template issues a Google Wallet pass for Android users. One campaign link detects the device and offers Apple Wallet on iOS and Google Wallet on Android, so you design and manage every pass in one place.

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Ready to launch your passes in Apple Wallet?

Talk to our team about bringing your loyalty cards, tickets, memberships and offers to Apple Wallet — and Google Wallet — from one platform.

Contact sales Try a demo pass