Apple VAS provider · Google Wallet partner · Samsung Wallet partner

The loyalty card your customers never forget to bring.

Stamps, points, memberships and tickets — issued to the wallet already on their phone. One tap at the counter. No app to download.

Get a free demo See the products

Trusted by cafés, restaurants and venues across the UAE and Saudi Arabia

Apple VAS providerGoogle Wallet partnerSSamsung Wallet partner

Customer holding The KAF stamp card in Apple Wallet to a VTAP NFC reader at a café counter

Stamp added7 of 8 · one more for a free coffee

Cafés & bakeries

A stamp card that lives on the lock screen.

Programmes live with brands across the UAE and Saudi Arabia

Trusted by leading UAE brands

Products

Every kind of pass, one wallet.

Pick the programme that fits how your customers come back. Wally issues it, your team runs it from a phone, and you watch it perform.

Buy nine, get the tenth free — without the paper.

Digital stamps that fill with every tap. Rewards bank on the card and redeem at the counter.

Explore stamp cards

Tiers

Membership & tiers

Recognise your regulars the moment they arrive.

Tiers, member pricing and perks — visible on the pass, updated live as they spend.

Explore memberships

Campus & venues

Stored value

A prepaid balance that travels in the wallet.

Top up once, spend across locations. Every purchase logged as a tap, balance refreshed instantly.

See it at INNOV8

New format

Tickets & poster passes

Full-bleed artwork, scanned at the gate.

Event tickets, boarding passes and access badges in Apple's poster format, alongside your loyalty cards.

Explore tickets

iOS · Android

Wally Scan

The scanner app your team already knows how to use.

Scan, stamp, redeem and enter receipt totals from any phone on shift.

Get the app

dashboard.wally.ae/templates

Web

Dashboard

Design the pass, then watch it perform.

Template editor with live Apple and Google previews, plus issued → added → scanned per location.

Open the dashboard

+34%

More repeat visits

within 90 days of launching a stamp programme

78%

Add-to-wallet rate

from a QR at the counter to a live pass

< 2s

Per NFC tap at the counter

stamp recorded and confirmed to staff

Wallet partnerships

Apple VAS provider · Google Wallet partner · Samsung Wallet partner

Sample programme figures — illustrative, not a customer result

Real customer passes

Every programme looks like the brand that runs it.

Stamp cards, stored-value cards, member tiers and event access — all issued by Wally, all sitting in the same wallet.

See the customer stories

Live and sample programmes — every card issued through Wally

Why merchants switch

Built for the counter, not the app store.

One NFC tap. Stamp added. Next customer.

The customer holds their phone to the reader, the way they pay. No QR to line up, no app to open. Your team sees it confirmed before the coffee is poured.

Official Apple VAS providerPasses read over NFC at Apple Pay speed on any compatible reader. Also a recognised Google Wallet and Samsung Wallet partner.

NFC tap at the counter

CRUMB STREET5 / 8

Stamp added · 5 of 8

Bring them back with a message on the lock screen.

Every pass is a channel. Send a Friday offer, a birthday reward, or a nudge that fires when a customer walks past your door — location-triggered, straight from the pass, with nothing to install.

Friday, 19 September

9:41

KThe KAF · NearbynowYou're 200 m from The KAF Meydan — your stamp card is ready.

CSCrumb Street5mOne more stamp and your free bake is waiting. Open till 8.

KThe KAF2mWeekend double stamps at Meydan — Saturday only.

AAmmar's Cafe1hHappy birthday, Sara — a dessert on us this week.

Know who came back — and who didn't.

Passes issued, added to wallet, scanned and redeemed, per location. Every number traces back to a real wallet event.

Open the dashboard

dashboard.wally.ae/overview

Wally dashboard overview: passes issued, active in wallet, installs and the install funnel

Install funnel · sample month

Issued1,284

Added1,001

Scanned783

Your staff's phone is the terminal.

Wally Scan shows the holder, their progress and any banked reward the moment a pass is scanned. Type the receipt total and it works out the stamps or cashback.

App Store Google Play

Get started in three steps

Design it. Launch it. Stamp it.

Design the pass

Logo, colours, fields and reward rule in the template editor — live preview for Apple and Google side by side.

Share the link

A QR at the till, a link in a receipt or WhatsApp. Customers add the card in one tap — no download, no sign-up form.

Stamp at the counter

Your team scans with Wally Scan or an NFC reader. Stamps land, rewards redeem, and the dashboard fills in.

Customer stories

Real programmes, real counters.

All customer stories

Multi-location F&B

Kanafani Sweets

A wallet stamp programme running across two Dubai locations.

Read the story →

Customer tapping The KAF stamp card on an NFC reader

Specialty coffee

The KAF

One-tap NFC stamping at both branches, with redemption analytics.

Read the story →

Venue & campus

INNOV8 Incubator

A cashless campus: prepaid balance on the pass, every purchase logged as a tap.

Read the story →

EPICON event access card held to an NFC reader at the venue entrance

Members' events

EPICON Capital Club

Event access cards for a private members' club, checked at the door.

Read the story →

Reception at The Galleria Hair Beauty Lounge in Dubai Media City

Hair & beauty salon

The Galleria

Three stamp cards on one pass (hair, blow dry and nails), stamped with a QR scan at reception.

Read the story →

For platforms & developers

Issue wallet passes from inside your own product.

One API for Apple, Google and Samsung Wallet. Multi-tenant by design — your customers' brands, your product, Wally's infrastructure.

Request developer access Read the docs

AppyBee issues Wally membership passes to its own customers from inside its access-management platform.

POST /v1/passes

"template": "appybee-membership",

"holder": { "name": "Sara K." },

"fields": { "tier": "Gold", "expires": "2027-03-01" },

"platforms": ["apple", "google"]

→ 201 Created · add_url ready

Explore

Find the pass for your business.

From the blog

Latest guides

New, practical guides on loyalty, ticketing and wallet passes. Browse all articles →

GuidesOct 7, 20265 min read

Water Delivery Loyalty Program: Retire the Paper Coupon Book

The 5-gallon water customer is one of the most loyal buyers in the UAE — yet most delivery companies can't name them, because the whole relationship lives in a paper coupon book that gets lost, miscounted and argued over at the door. Move the coupon book into Apple Wallet and Google Wallet: the bottle balance sits on the face of the pass, the driver deducts with one scan, the refill reminder lands free on the lock screen before the book runs out, and every delivery builds a customer list the company finally owns.

Read article

GuidesOct 6, 20265 min read

Loyalty Card Fraud: The Free Rewards You Never Agreed to Give Away

Every paper punch card program leaks — customers stamping their own cards, staff over-stamping for friends, one card shared around an office, photocopied rewards claimed at two branches. It's invisible because the only record is the ink in the customer's pocket. A digital punch card in Apple Wallet and Google Wallet closes the leak without policing anyone: only staff can stamp, every stamp is logged with time and branch, passes can't be copied, and rewards redeem exactly once.

Read article

GuidesOct 5, 20265 min read

Hotel Day Pass: Turn Daycation Guests Into Season-Long Regulars

UAE daycation season opens in October — and at most hotels, every day guest pays, gets a wristband, and leaves anonymous, while booking platforms keep the data and charge commission on every return visit. A hotel day pass in Apple Wallet and Google Wallet checks guests in with one scan, records every visit, shows F&B credit on the face of the pass, and stays on the phone after the visit as a free push channel — so repeat day guests become visible, reachable, and ready for the membership upsell.

Read article

Feel it in your own wallet — right now.

Create a free digital business card and add it to Apple or Google Wallet in under a minute. It's the same pass technology your customers would get.

Create my free cardWorks on iPhone & Android · Takes about 60 seconds

Ready to see it on your own counter?

A 20-minute call: your visit pattern, the reward rule that fits it, what setup involves and what it costs across your locations.

Get a free demo Open the dashboard